Logos

Our brand hierarchy identifies which logo to use based on the audience of your communications. Only one logo should appear on any given communication, and understanding the relationships and entities among UMB and the University of Maryland Medical Center (UMMC) will help you to determine who your audience is and what logo to use. If multiple entities are involved in a particular project, the broadest and most inclusive logo will be used.

The “Master Brand” University of Maryland logo will be used for programs, projects, and collaborations that encompass the University and UMMC. The UMB logo will be used as the “Master Brand” when referring to the University’s physical location in Baltimore and for programs, projects, and collaborations that encompass more than one school or entity within the University. The UMMC logo will be used to represent the collective patient care and clinical research activities that take place within the UMMC setting and/or any of its facilities, programs, centers, or departments.

A school logo will be used as the “Master Brand”:

  • when referring to the school as a whole
  • when referring to more than one official center/institute within the school
  • when referring to multiple departments within the school
  • when referring to a singular department to an external audience

Collaborative Logo

Collaborative Logo

University Logo

UMB logo

Medical Center Logo

UMMC logo

University of Maryland, Baltimore

  • University of Maryland School of Dentistry
  • University of Maryland School of Graduate Studies
  • University of Maryland Francis King Carey School of Law
  • University of Maryland School of Medicine
  • University of Maryland School of Pharmacy
  • University of Maryland School of Nursing
  • University of Maryland School of Social Work

University of Maryland Medical Center

  • R Adams Cowley Shock Trauma Center at the University of Maryland
  • University of Maryland Children’s Hospital
  • University of Maryland Marlene and Stewart Greenebaum Comprehensive Cancer Center

The University of Maryland, Baltimore Logo

The UMB logo is a graphic mark used by the University to identify the UMB brand. It is a stylized drawing of UMB’s Davidge Hall with the name of the University locked up with the Davidge Hall mark.

The logo is a registered federal trademark owned by UMB.

The UMB logo will be used as the “Master Brand” when referring to the University’s physical location in Baltimore and for programs, projects, and collaborations that encompass more than one school or entity within the University.

Horizontal

UMB logo

Centered

UMB logo centered

Stacked

UMB Logo Stacked

Clear Space

Clear Space Example

Using the “U” as a Guide

When placing the University of Maryland, Baltimore logo or any school logo next to copy or other graphics, please use the recommended safety zone around the perimeter of the logo.

The safety zone is based on the height of the “U” in the word University.

The distance should be spaced from the lowest point of the logo.

Hierarchy

Master School Logo
Audience: External and internal
This logo is to be used to represent the school. When you are referencing the school overall, a department, or if more than one center/institute within the school is being represented in your communications, you will use this logo

Hierarchy within the School_1

Center/Institute Logos for Schools
Audience: External and internal
This logo is to be used to represent a specific center/institute within the school. This is only for centers/institutes that have been granted official status by the Office of the President per the guidelines of the University of Maryland, Baltimore Policy: IV - 1.00(A).

Center/Institute Logos for Schools

Department/Program Logos for Schools
Audience: Internal only
This logo is to be used to represent a specific department/program within the school. This logo is for internal audiences only.

Brand Hierarchy Example

When should you use a department/program logo? ▾

Permitted:

  • Promotional items
  • Spirit wear/T-shirts
  • Internal flyers/marketing materials
  • Internal banners/pull-up banners
  • Internal presentations/PowerPoints
  • Industry-specific event displays/table drapes
  • Internal signage

DO NOT USE: (use Master School logo only)

  • Branded stationery
  • Business cards
  • Letterhead
  • Envelopes

Ampersands

An ampersand (&) is not permitted to be used in any UMB logo or logo text lockup.

UMB departments, centers, and institutions are not allowed to create their own logos. Only the UMB Office of Communications and Public Affairs and approved communications departments can create official logos for use.