Digital Display Monitors are located in throughout the university in buildings and parking structures. These displays are tools used to communicate news, events, and information relevant to the University of Maryland, Baltimore community. We encourage faculty, staff, and students to use the signs to communicate to a wide audience.

Please use the Digital Display Requests portal to request submission and upload content. Please review the Digital Display Guidelines below before submitting.

Overview

• To submit a a request to have your ad display on a digital board, please see the Digital Display request.
• The University of Maryland, Baltimore provides digital signage as a tool to communicate news, events, emergencies, and information relevant to the University community.
• Digital displays and eboards in the lobbies of UMB buildings provide an opportunity to publicize University events in a highly visible and engaging manner.
• The University of Maryland, Baltimore’s digital signage standard is “AppSpace,” which enables individuals with access to the system to post messages specifically intended for school or department audiences and/or for the University community at-large. 
• The Office of Communications & Public Affairs and Public Safety personnel also have system access to post important University information and critical broadcasts to the University community.
• All informational postings will use this digital signage standard. For digital signage technical and equipment information, visit the Digital Signage page on the CITS website.

Content Guidelines

To maintain consistency in message and branding, basic content guidelines have been established for digital displays. All guidelines must be adhered to for a display to be accepted into the system. Submissions that do not adhere to the guidelines will be returned for revision.

Guidelines for Use

• Text should be clear and concise
• Text must be edited and adhere to the UMB editorial style guide
• Be of interest to and open to the university community.
• Be of interest to and open to the people who work in or visit a building with digital signage.
• Direct viewers to a website for detailed information when possible

Required Information

When promoting an event, the following information must be included:

• Who (include sponsoring department or organization)
• What
• Where
• Cost
• Registration Link

Restrictions

Promotion of the following is prohibited:

• Lectures, seminars, or symposia that are invitation-only
• Faculty, staff, or student events at other institutions or locations
• Faculty, staff, or student meetings closed to others
• Any forms of advertisement (commercials or endorsements)
• Any promotions for external institutions or organizations

Request a Sign Placement 

• Digital signage must be submitted at least three (3) business days prior to the requested start date. All submissions also must provide an end date, not in excess of three (3) weeks.
• Event submissions may start up to 10 days before their date, and the end date must be on or before the date of the event. If a later date is selected, signage will be removed at the close of business on the day of the event.
• Signage that does not meet these specifications and size guidelines will be returned to the sender for correction and resubmission.

File Format/Naming:  

JPEG only

• Subject Name_Location_run dates
• For example: SMC_HealthFair_SOD_April5-May1_2018
• CPA_PresidentsMessage_SOM_May1-May30_2018

Digital Display Sizes

Please note several of the digital displays vary in size.

Create versions for each area that needs to be included. Display sizes are either 1920x1080 (horizontal) or 1080x1920 (vertical).

Sizes by location: 

• BioPark (1920x1080)
• Dental Museum (1080x1920)
• HS/HSL (1920x1080)
• Lexington/Saratoga (1920x1080)
• Parking - Horizontal (1920x1080)
• Parking - Vertical (1080x1920)
• School of Dentistry (1920x1080)
• School of Law (1920x1080)
• School of Medicine (1920x1080)
• School of Nursing (1920x1080)
• School of Pharmacy (1920x1080)
• School of Social Work (1920x1080)
• SMC Campus Center (1920x1080) 
• Community Engagement Center (1920x1080)

Creative and Branding Recommendations

Color
Background and font colors used in your digital signage must be chosen carefully as an insufficient contrast between text and background color can make reading difficult. Consider using the UMB color palette for your design.

Fonts
Font selection is important and needs to be readable. Choose a font size that is at least 40 points so that it can be seen from a distance. Here you will find information on the University approved fonts.

Logo
When designing digital signage, the University or school’s logo should always be built into each design. All official logos are available for download in the Downloads section on Office of Communications & Public Affairs web page. Please do not create logos for your area; only use the logos approved in the Branding Guidelines.

Visit the Communication & Public Affairs Toolbox for more guidelines.

Emergency Situations

In the event of an emergency situation (campus violence, inclement weather, etc.) signage content can be overridden to display emergency messaging. Emergency communication system administrators will initiate any emergency messaging that will show on the digital signage displays.

For questions or comments on digital display usage, please contact Kristi McGuire, Director of Marketing and Communications, Communications and Public Affairs, at 410-706-5768