When it comes to your website, content is what engages and informs your audiences – it’s what keeps them coming back and gets them to take action.
We’ve prepared guidelines, tips, and resources to help you craft the right content for your site.
Need help? Contact the Office of Communications and Public Affairs.
Steps to Preparing your Content
- Review audience(s)
- Review Goals
- Create an Outline for your Site's Structure
- Build your Site Structure in T4
- Add content and pick appropriate content types for the information on each page.
Creating New Content
Whether you're creating new content or simply laying out pages, all UMB websites should look, feel, and sound consistent. These guidelines will help you build better pages and ensure your writing aligns with the UMB voice.
